Survey Research Methods (Applied Social Research Methods)

Survey Research Methods (Applied Social Research Methods)

By: Fowler, Floyd J.

Price: $75.95

Quantity: 41 available


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Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines.

Title: Survey Research Methods (Applied Social Research Methods)

Author: Fowler, Floyd J.

Categories: Other,

Publisher: SAGE Publications, Inc: 2013-09-18

ISBN/UPC Number: 1452259003

ISBN/UPC Number 13: 9781452259000

Binding: Paperback

Book Condition: new

Type: Paperback

Seller ID: 9781452259000

Item Description: