The Business of Healthcare Innovation, 2nd Edition

The Business of Healthcare Innovation, 2nd Edition

By: Burns, Lawton Robert [Editor]

Price: $65.13

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The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.

Title: The Business of Healthcare Innovation, 2nd Edition

Author: Burns, Lawton Robert [Editor]

Categories: Other,

Edition: 2

Publisher: Cambridge University Press: 2012-08-27

ISBN/UPC Number: 1107607779

ISBN/UPC Number 13: 9781107607774

Binding: Paperback

Book Condition: new

Type: Paperback

Seller ID: 9781107607774

Item Description: